About Us

This excerpted blog came about by accident, and like many great things in life that arrive in this manner, it was destiny not to be denied. I was working with a friend who I had helped lose weight in the past. She had dropped nearly 30 percent of her body weight in approximately eighteen months. She looked great, felt great, and was doing things physically that she hadn’t been able to do since she was in high school. However, she started to become frustrated because she couldn’t drop the last twenty pounds that would take her to her ultimate goal. Dejected, she called me and asked me if there was anything I could do to help.

My first instinct was that there was nothing left to do except for her to work harder, exercise more, maybe take in fewer calories—standard weight-loss stuff. You know it. I know it. We all know it. But then I looked back at some of her food and exercise journals as well as my previous blog, which I’d given her and which had brought her tremendous success. She was in need of something different and out of the box. Her body had become accustomed to all of the good habits she had developed. Her success, ironically, was keeping her from more success. So I got the idea to create a program that used all that I knew about strategic dieting and combined it in one plan.

It would be like taking your best players on a team and putting them out on the field at once to maximize your chance of winning a game. I immediately went to work and over the next couple of weeks formulated the foundation of a plan that I thought would kick-start her metabolism and help her breakthrough this frustrating plateau. I also decided to give the plan a name that would be demonstrative of what she would be doing, an action word so that every time she looked at it or heard it, her mind would visualize what was going on internally as she followed the program.

This was all about SHREDDING that stubborn fat. She did great on the plan. She was able to break through the plateau and get on the path to ultimate success. I’m always trying to learn, so I asked her for detailed feedback and criticisms of the program—what was too difficult, what she liked, what would make it better, etc. Over the next year, I kept working on this, and as various friends came to me and asked for help that could take them beyond the advice in my other blog, which they had already tried successfully, I’d send the latest version of SHRED to them. Each time the results were the same. They lost weight immediately and the dreaded plateau was in their rearview mirror. This had become my secret weapon. Realizing that there were millions out there struggling with those pockets of stubborn fat, I decided to start a challenge on Twitter.

Hearing their successes and gratitude for the plan has been the biggest reward for me. No diet is perfect and there’s no one program that will work for everyone. But I truly believe that whether it’s weight loss, inches eliminated, or dropped sizes, everyone can benefit from my tips. It’s not a diet—it’s a way of life! Welcome to my blog. Believe! Work hard!! Have fun!